Customer Sentiment Analysis

Most of brand applies social listening in their brand strategy, but social listening is about someone talking about a brand while only customer sentiment is to measure the true voice of customers who shopped your products.

Getting feedback from customers on a product is the powerful method of influence, since a lot of online-buyers (if not most of us) do some pre-sales actions based on reviews. In fact, 72% of customers would probably decide upon a purchase after reading a positive review.

If a negative review is spotted, the brand or retailer urges to take the immediate action to investigate and solve the problem.

With our data, our market intelligence* is enable to customer feedback of your competitors, a specific brand, product categories, SKU from multiple E-Commerce platforms including Amazon, ebay, Taobao, Tmall, 1688, Gmarket, Price.

* separate subscription is required

1. Sentiment Analysis

- Positive and negative feedback count by brand, product materials, customer demographic

2. Sales and Demographic Correlation

- Retailer and brand correlation by sales

- Color and age correlation by sales

Our customer product review collection tools enable brand owner and retailer  to monitor how their customers estimate the level of a service provided from global marketplaces including Taobao, Tmall, Amazon and ebay. It brings great assistance also for the online customer by allowing them to collect more reviews from different sources and make better decisions regarding the online purchase.

• By SKU,
• By Brand,
• By Competitor,
• By Product Categories

and including the marketplaces below :

• Taobao.com
• Tmall.com
• Amazon (all regional sites)
• ebay (all regional sites)
• Lazada.com (Singapore, Malaysia, Thailand, Indonesia, Vietnam)

and the product review will be delivered in below format for further analysis

• CSV

Sample Data File:

• Amazon
• ebay
• Taobao / Tmall - Product Info (Chinese)
• Taobao / Tmall - Product Info (Translated to English)
• Taobao / Tmall - Customer Feedback (Chinese)
• Taobao / Tmall - Customer Feedback (Translated to English)

Here is example of customer feedback on Levi's 501 original jeans from Tmall.com, Amazon and ebay and our tools enable you to extract these product review in CSV.

 

Tmall.com - China marketplaces

Amazon.com

 

ebay.com